The second edition of Introducing Mass Comunication covers the major content areas of mass communoication: the media scane, the communication process, radio, television, film, advertising, public relations, jurnalism, etc. Homever, this book distinguishes itself from its competition in anumber of strategic ways. It alone provides you with a truly complate learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews, and other features designed to mantain your inters.