Crisis Communication: A Stakeholder Approach

Martin N. Ndlela

Informasi Dasar

46 kali
23.21.976
659.2
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Subjek

CRISIS MANAGEMENT
 

Katalog

Crisis Communication: A Stakeholder Approach
978-3-319-97256-5
176p.: pdf file.; 2 MB
English

Sirkulasi

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Pengarang

Martin N. Ndlela
Perorangan
 
 

Penerbit

Palgrave Pivot
New York
2019

Koleksi

Kompetensi

  • KII6I3 - MANAJEMEN ISU DAN KRISIS

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