The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
Focuses on all aspects of current and classic theories and practices relating to media and mass communication
Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
Features coverage of a wide variety of theoretical perspectives
Pays close attention to the use of theory in understanding new communication contexts, such as social media