Introduction to Mass Communication: Media Literacy and Culture -7/E.

Stanley J. Baran

Informasi Dasar

14.01.095
302.23
Buku - Circulation (Dapat Dipinjam)

Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Subjek

MASS MEDIA
MASS MEDIA AND CULTURE, MEDIA LITERACY

Katalog

Introduction to Mass Communication: Media Literacy and Culture -7/E.
978-0-07-352615-7
xx, 449p.: il.; 27,5cm+ glossary& index.
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Stanley J. Baran
Perorangan
 
 

Penerbit

McGraw-Hill
New York
2012

Koleksi

Kompetensi

  • COH2E3 - JURNALISTIK MEDIA
  • COH3G2 - MANAJEMEN PENYIARAN
  • COH3J3 - PEMBELIAN DAN PERENCANAAN MEDIA
  • COH3N4 - STUDI BUDAYA DAN MEDIA
  • COH3J3 - PEMBELIAN DAN PERENCANAAN MEDIA
  • KII1K3 - KOMUNIKASI MASSA DAN MEDIA BARU

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