Amazon: Understanding a Global Communication Giant

Benedetta Brevini, Lukasz Swiatek

Informasi Dasar

31 kali
22.01.1094
384.33
Buku - Circulation (Dapat Dipinjam)
9b

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture.

With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

Subjek

ELECTRONIC COMMERCE
INTERNET INDUSTRY,

Katalog

Amazon: Understanding a Global Communication Giant
978-0-367-55909-0
84p.: ill.; 19 cm
English

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Benedetta Brevini, Lukasz Swiatek
Perorangan
 
 

Penerbit

Routledge
New York
2020

Koleksi

Kompetensi

  • KBI6B3 - BISNIS GLOBAL DAN STRATEGIS PERUSAHAAN
  • KBI7I2 - BUDAYA PERUSAHAAN
  • KBI7K2 - INOVASI DIGITAL
  • KBI7A2 - MANAJEMEN KINERJA PERUSAHAAN

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