Managing Channels of Distribution: The Marketing Executive's Complete Guide

Kenneth ROLNICKI

Informasi Dasar

87 kali
22.01.1046
658.84
Buku - Circulation (Dapat Dipinjam)
22

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Subjek

MARKETING CHANNEL
MARKETING DISTRIBUTION,

Katalog

Managing Channels of Distribution: The Marketing Executive's Complete Guide
978-0-8144-3179-5
288p.: ill.; 25 cm
English

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Kenneth ROLNICKI
Perorangan
 
 

Penerbit

Amacom
New York
1998

Koleksi

Kompetensi

 

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