E-commerce 2021–2022: business. technology. society., Global Edition, 17/E.

Kenneth Laudon, Carol Traver

Informasi Dasar

196 kali
22.21.1455
658.872
Buku - Elektronik (E-Book)
22

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce.? The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,?E-commerce 2021: Business, Technology, and Society?is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat?illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire?16th edition?has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. MyLab MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Subjek

E-COMMERCE
 

Katalog

E-commerce 2021–2022: business. technology. society., Global Edition, 17/E.
978-1-292-40932-0
918p.: pdf file.; 88 MB
English

Sirkulasi

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Pengarang

Kenneth Laudon, Carol Traver
Perorangan
 
 

Penerbit

Pearson
New York
2022

Koleksi

Kompetensi

 

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