Marketing Tourism and Hospitality

Richard George

Informasi Dasar

108 kali
22.21.1332
658.910.2
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.

Subjek

MARKETING MANAGEMENT
TRAVEL MARKETING,

Katalog

Marketing Tourism and Hospitality
978-3-030-64110-8
509p.: pdf file.; 14 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Richard George
Perorangan
 
 

Penerbit

Springer Nature Switzerland AG
New York
2021

Koleksi

Kompetensi

  • ERJ4G2 - MODEL BISNIS ACARA SENI DAN BUDAYA

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