Business Communication: Rhetorical Situations

Heather Graves, Roger Graves

Informasi Dasar

258 kali
22.21.1230
658.45
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 20
Tel-U Purwokerto : Rak 8

Business and professional communication takes place in dynamic, ever-changing contexts. How can we best help students prepare to communicate in such a challenging environment? The traditional pedagogies of the twentieth century?in-class lectures, printed quizzes, and timed exams?have not kept up with new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students.

How is this book different? Each chapter has two or three brief business case-like stories?which the authors call rhetorical situations?that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These narratives present problems to students that are drawn from real-life communication situations, and they invite students to think through a communication situation and take action.

After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central, and collaboration and creativity are encouraged.

Subjek

Businees communication
 

Katalog

Business Communication: Rhetorical Situations
978-1554815005
362p.: pdf file.; 36 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Heather Graves, Roger Graves
Perorangan
 
 

Penerbit

Broadview Press
Peterborough
2021

Koleksi

Kompetensi

  • - Komunikasi Bisnis, Negosiasi dan Presentasi
  • DEK1CAB3 - KOMUNIKASI BISNIS

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