Brand Wars: Combat Strategies for Indian Brands

Rajiv Gupte, Anand Limaye

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Market disruption, pandemic-ridden economy and China’s digital and mobile dominance?Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well.

Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.

Subjek

BRAND
BRAND MANAGEMENT,

Katalog

Brand Wars: Combat Strategies for Indian Brands
978-9354790669
293p.: pdf file.; 6 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Rajiv Gupte, Anand Limaye
Perorangan
 
 

Penerbit

SAGE Publications Pvt. Ltd
New Delhi
2021

Koleksi

Kompetensi

 

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