Strategic Management Text And Cases, 10/E.

Gregory Dess, Gerry McNamara, Alan Eisner

Informasi Dasar

58 kali
22.01.695
658.401 2
Buku - Circulation (Dapat Dipinjam)
19 A

trategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases

Subjek

STRATEGIC MANAGEMENT
 

Katalog

Strategic Management Text And Cases, 10/E.
978-1260075083
xli, 832p.: ill.; 27 cm
English

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Gregory Dess, Gerry McNamara, Alan Eisner
Perorangan
 
 

Penerbit

McGraw Hill
New York
2020

Koleksi

Kompetensi

  • SN723023 - ENTERPREUNERSHIP 2
  • ERJ4A3 - MANAJEMEN STRATEJIK
  • EBI3P4 - MANAJEMEN STRATEGI
  • EBI3P4 - MANAJEMEN STRATEGI
  • EMI1F3 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
  • ELI1F3 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
  • IEI4X3 - MANAJEMEN STRATEGI DAN KEBIJAKAN
  • TTI6W3 - MANAJEMEN STRATEGIS PADA INDUSTRI TELEKOMUNIKASI

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