The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business

Alicia A. Broderick

Informasi Dasar

52 kali
22.21.823
658
Buku - Elektronik (E-Book)
16 A

Autism?a concept that barely existed 75 years ago?currently feeds multiple, multi-billion-dollar-a-year, global industries.

In The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business, Alicia A. Broderick analyzes how we got from the 11 children first identified by Leo Kanner in 1943 as “autistic” to the billion-dollar autism industries that are booming today. Broderick argues that, within the Autism Industrial Complex (AIC), almost anyone can capitalize on?and profit from?autism, and she also shows us how. The AIC has not always been there: it was built, conjured, created, manufactured, produced, not out of thin air, but out of ideologies, rhetorics, branding, business plans, policy lobbying, media saturation, capital investment, and the bodies of autistic people. Broderick excavates the 75-year-long history of the concept of autism, and shows us how the AIC?and indeed, autism today?can only be understood within capitalism itself. The Autism Industrial Complex is essential reading for a wide variety of audiences, from autistic activists, to professionals in the autism industries, to educators, to parents, to graduate students in public policy, (special) education, psychology, economics, and rhetoric.

Subjek

BUSINESS MANAGEMENT
BRAND, MARKETING,

Katalog

The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business
978-1-9755-0187-7
319p.: pdf file.; 28 MB
English

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Pengarang

Alicia A. Broderick
Perorangan
 
 

Penerbit

Myers
New York
2022

Koleksi

Kompetensi

 

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