The Public Relations Handbook

Robert L. Dilenschneider

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To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:

• Supporting a company’s marketing and sales • Leveraging social media • Managing government relations • Working with the media effectively • Communicating with the investment community • Supporting top management in the event of a crisis or scandal • Positively positioning the company’s commitment to environmental, social, and governance issues

The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today.

The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

Subjek

PUBLIC RELATIONS
 

Katalog

The Public Relations Handbook
9781637740620
340p.: pdf file.; 3 MB
English

Sirkulasi

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Pengarang

Robert L. Dilenschneider
Perorangan
 
 

Penerbit

Matt Holt
New York
2022

Koleksi

Kompetensi

  • KHI3A3 - HUBUNGAN MASYARAKAT DIGITAL 1
  • KHI3H3 - HUBUNGAN MASYARAKAT DIGITAL 2
  • KHI3B3 - RISET HUMAS KUALITATIF
  • KHI2I3 - RISET HUMAS KUANTITATIF
  • KHI3I3 - MANAJEMEN ACARA KEHUMASAN
  • EBK21AB3 - Hubungan Masyarakat Digital
  • EBK35AB3 - Hubungan Masyarakat Digital Lanjutan
  • EBK4IBB2 - Hubungan Masyarakat Pemasaran
  • EBK3AB B2 - Industri Hubungan Masyarakat Dan Media
  • EBK4GBB3 - Industri Kreatif Hubungan Masyarakat
  • EBK4KAB2 - Kerja Praktik
  • EBK2ZAB3 - Manajemen Komunikasi Dan Hubungan Masyarakat
  • EBK34AB3 - Manajemen Reputasi Dan Krisis
  • EBK3C BC3 - Konten Kreatif Hubungan Masyarakat
  • EBK1BAB3 - Pengantar Hubungan Masyarakat
  • EBK2TAB3 - Strategi Hubungan Masyarakat
  • EBK2RAB3 - Teknik Penulisan Kehumasan Digital
  • DEK4AAB2 - KERJA PRAKTIK
  • DEK1JAB3 - PEMASARAN
  • CCK4BAB3 - Kerja Praktik
  • CDK4BAB3 - Kerja Praktik
  • CAK4DAB3 - Kerja Praktik
  • CAK4DAB3 - Kerja Praktik
  • CBK4BAB3 - Kerja Praktik
  • EAK3LBB2 - KERJA PRAKTIK
  • EAK3LBB2 - Kerja Praktik
  • EAK3WAB3 - Manajemen Acara

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