Communication and Health Media, Marketing and Risk

Charlene Elliott, Josh Greenberg

Informasi Dasar

71 kali
22.21.811
302.23
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Subjek

MEDIA COMMUNICATION
HEALTH COMMUNICATION,

Katalog

Communication and Health Media, Marketing and Risk
978-981-16-4290-6
350p.: pdf file.; 5 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Charlene Elliott, Josh Greenberg
Perorangan
 
 

Penerbit

Palgrave Macmillan
New York
2021

Koleksi

Kompetensi

 

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