The Age of Influence: The Power of Influencers to Elevate Your Brand

Neal Schaffer

Informasi Dasar

22.01.110
658.827
Buku - Circulation (Dapat Dipinjam)

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Subjek

BRAND
 

Katalog

The Age of Influence: The Power of Influencers to Elevate Your Brand
978-1400216369
288p.: ill.; 23cm.
English

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Neal Schaffer
Perorangan
 
 

Penerbit

HarperCollins Leadership
New York
2020

Koleksi

Kompetensi

 

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