Crisis Communication: A Stakeholder Approach

Martin N. Ndlela

Informasi Dasar

22.01.053
659.2
Buku - Circulation (Dapat Dipinjam)

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Subjek

PUBLIC RELATIONS
 

Katalog

Crisis Communication: A Stakeholder Approach
978-3030073251
176p.: ill.; 23 cm
English

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Martin N. Ndlela
Perorangan
 
 

Penerbit

?Palgrave Pivot
New York
2019

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini