Creating Brand Cool: Brand Distinction in the Online Marketplace

Joan Abraham

Informasi Dasar

21.21.3235
658.827
Buku - Elektronik (E-Book)
22

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.

Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Subjek

BRAND
 

Katalog

Creating Brand Cool: Brand Distinction in the Online Marketplace
978-0367693152
115p.: pdf file.; 2 MB
English

Sirkulasi

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Pengarang

Joan Abraham
Perorangan
 
 

Penerbit

Routledge
New York
2021

Koleksi

Kompetensi

 

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