Digital Business and E-Commerce Management : Strategy, Implementation and Practice

Dave Chaffey

Informasi Dasar

21.21.3036
658.872
Buku - Elektronik (E-Book)
22

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Subjek

E-BUSINESS
 

Katalog

Digital Business and E-Commerce Management : Strategy, Implementation and Practice
978-0-273-78655-9
714p.: pdf file.; 29 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Dave Chaffey
Perorangan
 
 

Penerbit

Pearson
London
2015

Koleksi

Kompetensi

  • KBI4I3 - BISNIS DIGITAL

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