Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market

Samuelson Appau

Informasi Dasar

21.21.2875
658.827
Buku - Elektronik (E-Book)
22

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.

Subjek

BRAND
 

Katalog

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market
978-3-030-77204-8
276p.: pdf file.; 5 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Samuelson Appau
Perorangan
 
 

Penerbit

Palgrave Macmillan
Australia
2021

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini