Digital Marketing Strategy, Implementation and Practice, 7/E.

Dave Chaffey, Fiona Ellis-Chadwick

Informasi Dasar

21.01.788
658.872
Buku - Circulation (Dapat Dipinjam)

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.

Subjek

ONLINE MARKETING
 

Katalog

Digital Marketing Strategy, Implementation and Practice, 7/E.
9781292241579
545p.: ill.; 25 cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Dave Chaffey, Fiona Ellis-Chadwick
Perorangan
 
 

Penerbit

Pearson
New York
2019

Koleksi

Kompetensi

  • EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL
  • ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
  • IEI423 - PEMASARAN DIGITAL
  • VPI2I3 - PEMASARAN DIGITAL
  • KBI4U3 - PEMASARAN DIGITAL DAN TEKNOLOGI
  • DKI4E3 - PEMASARAN DIGITAL PRODUK FASHION

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