Applied Mass Communication Theory: A Guide for Media Practitioners

Jack Rosenberry, Lauren A. Vicker

Informasi Dasar

21.21.2678
302.23
Buku - Elektronik (E-Book)
7a

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.

Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together.

Subjek

MASS COMMUNICATION
 

Katalog

Applied Mass Communication Theory: A Guide for Media Practitioners
978-1-003-12169-5
310p.: pdf file.; 8 MB
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Tidak

Pengarang

Jack Rosenberry, Lauren A. Vicker
Perorangan
 
 

Penerbit

Routledge Company
New York
2021

Koleksi

Kompetensi

  • KII1K3 - KOMUNIKASI MASSA DAN MEDIA BARU
  • KII2G3 - KOMUNIKASI VISUAL
  • KII1H3 - TEORI KOMUNIKASI
  • KII2E3 - MANAJEMEN KOMUNIKASI

Download / Flippingbook

 

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