Decoding Branding

Royce Yuen

Informasi Dasar

21.21.2656
658.827
Buku - Elektronik (E-Book)
22

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Subjek

BRANDING
 

Katalog

Decoding Branding
978-1138802674
259p.: pdf file.; 36 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Royce Yuen
Perorangan
 
 

Penerbit

Routledge
New York
2021

Koleksi

Kompetensi

  • DEI2K3 - BRANDING
  • DAI4H3 - BRANDING DESTINATION
  • DMI1G3 - DESAIN DAN BRANDING
  • DGI4I3 - PENGANTAR BRANDING
  • KBI3I3 - PERSONAL BRANDING
  • DGI4C4 - STUDIO DESAIN GRAFIS 5 (IDENTITY DESIGN & VISUAL BRANDING FOR PRODUCT DEVELOPMENT)

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