B2B Digital Marketing Strategies is a clear and practical digital marketing
guide which aims to assist B2B companies, marketers and departments in
dealing with the most recent challenges surrounding digital marketing.
With rapidly changing B2B customer buying behaviours and the changing dynamics in the industry, there have been substantial changes and step changes in how digital marketing is applied in B2B marketing. The focus of this book is to explain and promote the new B2B digital marketing models
and practices which have arisen as a result of these key changes in the marketplace.
You will find a number of case studies throughout the book, spanning
different types of sectors as well as company sizes. Some of the best practices
come from large enterprises, as well as small and medium businesses. Please
use these as practical examples which you can apply in your own company.
This book is perfect for any marketer working in, or interested in building a more in-depth knowledge and understanding of, B2B digital marketing. It is suitable for small and medium-sized business owners and sales and marketing professionals as well as practitioners. I truly hope you benefit
from my experience in leveraging these models.