Consumer Culture Theory

Domen Bajde, Dannie Kjeldgaard, Russell W. Belk

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This volume presents a selection of competitive papers submitted to the 13th Consumer Culture Theory (CCT) Conference held in Odense, Denmark, June 28 to July 1. This year’s conference witnessed a very strong set of submissions. Despite being persistently interrupted by quothful ravens, we managed to select a dozen papers to feature in this volume. Given the conference’s thematic emphasis on storytelling we aimed to select chapters that would tell stories that open our eyes and minds to new ideas, theories, and contexts.

The papers selected for this volume are presented along three narrative lines that were prevalent during the conference, and which to some extent also reflect the tradition of CCT inspired research in Odense. The first thematic part, Objects and Their Doings, reflects a research theme in CCT and elsewhere, that has developed over the last decade or so, namely, research on materiality and object agency informed by the traditions such as Actor-network theory, assemblage theory, and post-humanist perspectives.

We open this part with a chapter on ritual doings. Borraz investigates a romantic ritual in which material objects and sites (i.e., locks, bridges, and railings) play a central role. His study of love-lock pilgrimage unravels how love becomes enacted as a sacred and enduring reality through variable, yet patterned and loosely scripted assemblages of mythology, materiality, and performance. The second chapter in this part by Walther, investigates erotic consumption cycles as co-constituted by subjects and objects, exploring the agency of objects upon the consumption subject and vice versa. Furthermore, Walther explores how erotic products change meaning and agency through the consumption cycle through repurposing and personification. This is followed by Syrjälä and Norrgrann’s chapter, which investigates the distribution and fluctuation of agency across the multiple actants that enact the home. Rather than providing a (yet another) demonstration of the agency of objects, the authors investigate the ways in which

Subjek

CONSUMER BEHAVIOR
MARKETING,

Katalog

Consumer Culture Theory
978-1-78754-285-3
211p.; pdf file.: 2 MB
English

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Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
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Penerbit

Emerald
London
2019

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