This book came about after many intensive hours in the digital
marketing, content, and SEO spaces. I've been in the industry for 20
years and have had all kinds of experiences, clients, and projects:
some good, some not as good. This book is designed to offer modernday marketers the templates, processes, education, and other resources to help them execute free traffic initiatives through
effective search engine optimization (SEO) and content marketing.
I've seen many wasted hours on projects that didn't meet goals, and
this book outlines how to ensure your program runs as optimally as
possible. SEO and organic content are often underutilized and
overlooked across the marketing realm. SEO is not merely trying to
improve your website ranking on Google. SEO can spark and
optimize ideas, and organic content can be the form for those ideas.
SEO is no longer a stand-alone discipline; it has evolved beyond a
simple marketing tactic that should be applied throughout the
marketing process. I would argue it should be used to inform and
regulate the complete marketing process in an effort to optimize free
traffic levels to your brand.
The book aims to provide an exponential return on investment by
optimizing marketing budgets across paid and owned content via
nonpaid tactics like SEO and organic content marketing. It also aims
to bring the readers up to speed on the latest and emerging SEO
tactics and factors, content marketing principles, and processes. It
also provides quizzes for each chapter, checklists, templates to get
started, and interviews with industry leaders.For more information
on the author, book, contact information, consulting services, and
other valuable free content (discussion forums, news) please visit