Return on Marketing Investment

Guy R. Powell

Informasi Dasar

6.968
658.81
Buku - Circulation (Dapat Dipinjam)

Return on Marketing Investment: DemandMore From Your Marketing and Sales Investments provides business-to-business marketers a few simple concepts to measure and improve their marketing performance. The methods included improve internal communications with the C-suite that want to see the numbers as well as the creative.

Subjek

SALES MANAGEMENT
 

Katalog

Return on Marketing Investment
978-0971859814
154p.: ill.; 24 cm
Inggris

Sirkulasi

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Ya

Pengarang

Guy R. Powell
Perorangan
 
 

Penerbit

RPI Press
New York
2003

Koleksi

Kompetensi

 

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