Fundamental Theories of Business Communication: Laying a Foundation for the Field

Milton Mayfield, Jacqueline Mayfield, Robyn Walker

Informasi Dasar

20.21.2132
658.45
Buku - Elektronik (E-Book)
20

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding?a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

Subjek

Businees communication
 

Katalog

Fundamental Theories of Business Communication: Laying a Foundation for the Field
978-3-030-57741-4
271p.: pdf file.; 3 MB
English

Sirkulasi

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Pengarang

Milton Mayfield, Jacqueline Mayfield, Robyn Walker
Perorangan
 
 

Penerbit

Palgrave Macmillan
New York
2020

Koleksi

Kompetensi

  • CBH3M2 - KOMUNIKASI BISNIS
  • KBI3B3 - KOMUNIKASI BISNIS

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