The objective of the association is to provide a professional association to
academics and practitioners interested in advertising and its applications
that will promote, disseminate and stimulate high quality research in the
field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitutes a framework allowing for a better
dissemination of information on research and teaching.
The association also aims at the development of relations with all other
professional and research-oriented associations which are active in the
field, as well as with European or international committees and authorities
concerned with political decision making, active in this field.
The EAA is closely related to the yearly International Conference on Research in Advertising (ICORIA). The purpose of the conference is to create a forum where people studying advertising in the academic world
could exchange ideas, and where they could meet with practitioners who
have experience with advertising in the commercial world.