Sustainable Destination Branding and Marketing Strategies for Tourism Development

Anukrati Sharma, et all

Informasi Dasar

199 kali
20.21.2064
338.479 1
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 8b
Tel-U Purwokerto : Rak 4

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community-based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Subjek

TOURISM
 

Katalog

Sustainable Destination Branding and Marketing Strategies for Tourism Development
978-1786394286
260p.: pdf file.; 4 MB
English

Sirkulasi

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Pengarang

Anukrati Sharma, et all
Perorangan
 
 

Penerbit

CABI
New York
2020

Koleksi

Kompetensi

  • DHG1A2 - PENGANTAR ILMU PARIWISATA
  • VHI3C2 - SALES DAN MARKETING PARIWISATA
  • DEI2K3 - BRANDING
  • DAI4H3 - BRANDING DESTINATION

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