Kellogg on Branding in a Hyper-Connected World

Alice M. Tybout

Informasi Dasar

20.21.2061
658.827
Buku - Elektronik (E-Book)

Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.

Subjek

BRAND
 

Katalog

Kellogg on Branding in a Hyper-Connected World
9781119533283
367p.: pdf file.; 6 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Alice M. Tybout
Perorangan
 
 

Penerbit

Wiley
New York
2019

Koleksi

Kompetensi

  • DMI1G3 - DESAIN DAN BRANDING

Download / Flippingbook

 

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