Identity Designed The Definitive Guide to Visual Branding

David Airey

Informasi Dasar

20.21.1979
658.827
Buku - Elektronik (E-Book)

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.

You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Subjek

BRAND
 

Katalog

Identity Designed The Definitive Guide to Visual Branding
978-1631595943
288p.: pdf file.; 46 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

David Airey
Perorangan
 
 

Penerbit

Rockport Publishers
New York
2019

Koleksi

Kompetensi

  • ADH3F2 - ADVERTISING DAN MEDIA
  • GDG3F2 - BRAND APLIKASI
  • VDG3F3 - BRANDING ACTIVATION
  • DAI3C3 - BRAND AND IDENTITY
  • DEI2K3 - BRANDING
  • DGI4C4 - STUDIO DESAIN GRAFIS 5 (IDENTITY DESIGN & VISUAL BRANDING FOR PRODUCT DEVELOPMENT)
  • DEI3L4 - STUDIO MD 4 (BRAND COMMUNICATION)
  • DMI1G3 - DESAIN DAN BRANDING

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