This book focuses on ways in which AI can be harnessed for business
applications: specifically, product innovation and marketing.
Chapters touch upon a myriad of business-related subjects, from
pricing and promotions to the future of market research and
advertising agencies. The goal is to give you, the reader, an in-depth
look at what AI is, what it can – and cannot – do, and provide ideas
and insights on ways in which you might apply that knowledge to
your own business and your own career.
This book is written to inspire the marketing professional or product
innovator. To give you the reader enough of a grasp so you can be
inspired to put the book down, and think of what you can do with it.
The goal is not to create algorithmic mumbo-jumbo or a litany of
case studies that do not seem peripherally applicable to your day job.
The goal is to inspire you to “Think Different.” You need not be a
computer expert nor know your way around a line of code to extract
value from the contents herein. You need only to want to gain a
meaningful glimpse into the future of business, and understand how
and why daily life around us will increasingly be conducted in close
partnerships – seen and unseen – with the intelligent machines that
are already among us.