AI for Marketing and Product Innovation

D.R. A.K. Pradeep, et. al.

Informasi Dasar

20.21.1971
658.8
Buku - Elektronik (E-Book)

This book focuses on ways in which AI can be harnessed for business applications: specifically, product innovation and marketing. Chapters touch upon a myriad of business-related subjects, from pricing and promotions to the future of market research and advertising agencies. The goal is to give you, the reader, an in-depth look at what AI is, what it can – and cannot – do, and provide ideas and insights on ways in which you might apply that knowledge to your own business and your own career.

This book is written to inspire the marketing professional or product innovator. To give you the reader enough of a grasp so you can be inspired to put the book down, and think of what you can do with it. The goal is not to create algorithmic mumbo-jumbo or a litany of case studies that do not seem peripherally applicable to your day job. The goal is to inspire you to “Think Different.” You need not be a computer expert nor know your way around a line of code to extract value from the contents herein. You need only to want to gain a meaningful glimpse into the future of business, and understand how and why daily life around us will increasingly be conducted in close partnerships – seen and unseen – with the intelligent machines that are already among us.

Subjek

MARKETING
ARTIFICIAL INTELLIGENCE, PRODUCT INNOVATION,

Katalog

AI for Marketing and Product Innovation
9781119484080
253p.: pdf file.; 1.8 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

D.R. A.K. Pradeep, et. al.
Perorangan
 
 

Penerbit

John Wiley & Sons
New Jersey
2019

Koleksi

Kompetensi

 

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