Winning Her Business How to Transform The Customer Experience for The World's Most Powerful Consumers

Bridget Brennan

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20.21.1883
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When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today’s Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.

Subjek

CONSUMER BEHAVIOR
 

Katalog

Winning Her Business How to Transform The Customer Experience for The World's Most Powerful Consumers
978-1-4002-0998-9
234p.: pdf file.; 9 MB
English

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Pengarang

Bridget Brennan
Perorangan
 
 

Penerbit

HarperCollins Leadership
 
2020

Koleksi

Kompetensi

  • EBI3C3 - PERILAKU KONSUMEN
  • KII2M3 - PERILAKU KONSUMEN
  • KBI2L3 - PERILAKU KONSUMEN
  • VPI2F3 - PERILAKU KONSUMEN
  • EBI3C3 - PERILAKU KONSUMEN
  • EMI1J2 - PERILAKU KONSUMEN DIGITAL
  • ELI1J2 - PERILAKU KONSUMEN DIGITAL
  • KBI2K3 - MODEL BISNIS

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