Tourist Destination Management: Instruments, Products, and Case Studies

Nazmi Kozak, Metin Kozak

Informasi Dasar

2 kali
20.21.1829
338.479 1
Buku - Elektronik (E-Book)
8b

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Subjek

TOURISM
 

Katalog

Tourist Destination Management: Instruments, Products, and Case Studies
978-3-030-16981-7
323p.: pdf file.; 6 MB
English

Sirkulasi

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Pengarang

Nazmi Kozak, Metin Kozak
Perorangan
 
 

Penerbit

Springer
New York
2019

Koleksi

Kompetensi

  • ERJ1F3 - MANAJEMEN BISNIS REKREASI DAN WISATA

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