ANALYZING FACTORS INFLUENCING CONTINUANCE INTENTION OF DIGITAL BANKING ADOPTION USING UTAUT 2 MODEL (A CASE STUDY OF JENIUS IN INDONESIA)

NADYA PUTRI PRADHINA

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20.04.3492
658.8
Karya Ilmiah - Skripsi (S1) - Reference

The development of the Internet in Indonesia is growing rapidly. Along with the growth of internet penetration, the increase in internet banking frequency reached 17 percent, where previously in 2012 is 150 million transactions and 2016 is 406 million transactions. One of the digital banking that is popular in Indonesia is called Jenius. Jenius is a revolutionary banking application that designed and developed by PT. Bank Tabungan Pensiunan Nasional Tbk (BTPN). Since Jenius launched their application, there is 3 million application downloader with 700 hundred thousand active users in Indonesia. Since the success of Jenius as a pioneer of digital banking in Indonesia, it is important to analyze factors influencing the continuance intention of Jenius users in adopting Jenius in order to increase the future Jenius positions. This research aims to analyze factors influencing the continuance intention of Jenius adoption in Indonesia. A research model used in this research is a Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) Model by Venkatesh et al., (2012) with adding a new variable which is Trust. The data in this research gathered through an online survey and earned 432 valid respondents. The result revealed that there are three factors in the Modified UTAUT2 Model which significantly influence the continuance intention of Jenius adoption, namely Trust, Habit, and Price Saving Orientation. In terms of moderating factors, only Gender is moderating Trust towards Continuance Intention. This modified UTAUT2 Model has a strong explanatory power which is 71%.

Keywords: Jenius, Continuance Intention, Adoption, UTAUT 2, Indonesia

Subjek

MARKETING
 

Katalog

ANALYZING FACTORS INFLUENCING CONTINUANCE INTENTION OF DIGITAL BANKING ADOPTION USING UTAUT 2 MODEL (A CASE STUDY OF JENIUS IN INDONESIA)
 
 
Indonesia

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Tidak

Pengarang

NADYA PUTRI PRADHINA
Perorangan
INDRAWATI
 

Penerbit

Universitas Telkom, S1 International Ict Business
Bandung
2020

Koleksi

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