Marketing Manipulation: A Consumer's Survival Manual

Michael Kamins

Informasi Dasar

20.21.1786
658.834 2
Buku - Elektronik (E-Book)
22

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Readership: Undergraduates in Marketing and general readers interested in learning marketing terms and psychology studies behind marketing.

Subjek

CONSUMER BEHAVIOR
 

Katalog

Marketing Manipulation: A Consumer's Survival Manual
978-9813234703
252p.: pdf file.; 37 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Michael Kamins
Perorangan
 
 

Penerbit

World Scientific Publishing
New York
2018

Koleksi

Kompetensi

  • BAH2C3 - PEMASARAN
  • KBI1H3 - PEMASARAN

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