Handbook of the Economics of Marketing

Jean-Pierre Dube, Peter E. Rossi

Informasi Dasar

20.21.1508
658.8
Buku - Elektronik (E-Book)

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. • Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing • Designed for economists already convinced of the benefits of applying economics tools to marketing • Written for those who wish to become quickly acquainted with the integration of marketing and economics

Subjek

MARKETING MANAGEMENT
 

Katalog

Handbook of the Economics of Marketing
978-0444637598
619p.: pdf file.; 6 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Jean-Pierre Dube, Peter E. Rossi
Perorangan
 
 

Penerbit

North Holland
New York
2019

Koleksi

Kompetensi

  • IEH4FD3 - RISET PEMASARAN
  • IEH4FC3 - STRATEGI PEMASARAN
  • IEI5H3 - RISET PEMASARAN
  • IEI5R3 - STRATEGI PEMASARAN

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