I wrote this book with a clear vision of helping leaders
and sales teams see digital sales and marketing
differently. To help them catch the vision of the “what,”
“how,” and “why” of what had changed, so they could
finally get buy-in, gain momentum, and achieve
astounding results in an evolving digital world.
With the success of They Ask, You Answer, as well as the
corresponding feedback from businesses, however, I’ve
realized there were gaps within the first book that
needed to be filled. For example, I barely broached the
subject of video — and its massive influence on the way
people buy — in the first edition.
Also, we didn’t answer the question, “How do you create
the perfect They Ask, You Answer website?”
(That’s something you’re going to want to do after
reading this book.)