Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic
design and the software applications used to put these concepts into practice,
specifically Adobe Photoshop CC, Illustrator CC and InDesign CC. This book
is intended for production-oriented audiences, those interested in the what, why
and how of graphic design.
The “what” is effective graphic design—using the elements of design and design
principles to create a visual solution (an image) that stands out in a crowded
marketplace. This discussion includes color theory, typography and page layout.
Focus on the “why” of design begins with the reasons why we communicate;
attention is paid to the motivation behind the visual solution, as well as to its
audiences. The rationale is revisited throughout the design process, including
reviews of output options (print vs. onscreen) and their related properties,
including resolution, color mode and file format.