Debunking the “eureka” moment and other guru myths: We all want to know the secret to success. Matthew Mockridge is here to shed light on what really lies along the path to victory. There is no such thing as a eureka moment, where everything suddenly falls into place; instead, commitment, preparation, and hard work are the keys to pursuing a passion and making dreams a reality.
Inspiration comes from preparation: Mockridge, creator of one of the biggest electronic dance music touring giants in Europe, began as many young entrepreneurs do?in his dorm room. Everyone wants to find that million-dollar startup idea, and Mockridge reveals what he learned after years of research into creative processes. Vision, design, and construction are among the core aspects that go into making a “next big thing” game plan.
A holistic approach to entrepreneurship and relationships: While Mockridge’s advice comes primarily from his experience as a young, successful entrepreneur, the lessons he shares are applicable not only to starting a business but to social lives as well. This self-help book connects thinkers and disciplines in search of true patterns of greatness and is both instructional and conversational.