Financial Dimensions of Marketing Decision

David W. Stewart

Informasi Dasar

20.21.1337
658.8
Buku - Elektronik (E-Book)

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Subjek

MARKETING MANAGEMENT
 

Katalog

Financial Dimensions of Marketing Decision
978-3-030-15565-0
257p.: pdf file.; 3 MB
Inggris

Sirkulasi

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Tidak

Pengarang

David W. Stewart
Perorangan
 
 

Penerbit

Palgrave Macmillan
New York
2019

Koleksi

Kompetensi

  • BAH2C3 - PEMASARAN

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