Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Marianna Sigala, Richard N. S. Robinson

Informasi Dasar

20.21.1325
658.910.2
Buku - Elektronik (E-Book)
22

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Subjek

TOURISM MANAGEMENT
 

Katalog

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
978-3-319-75462-8
399p.: pdf file.; 5 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Marianna Sigala, Richard N. S. Robinson
Perorangan
 
 

Penerbit

Palgrave Macmillan
New York
2018

Koleksi

Kompetensi

  • DHG3E2 - MANAJEMEN HOTEL

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