Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Torrey Podmajersky

Informasi Dasar

121 kali
20.21.1322
005.437
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 3
Tel-U Purwokerto : Rak 2

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audienc

Subjek

GRAPHICAL USER INTERFACES
 

Katalog

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
978-1492049395
177p.: pdf file.; 1 MB
English

Sirkulasi

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Pengarang

Torrey Podmajersky
Perorangan
 
 

Penerbit

O'Reilly Media
New York
2019

Koleksi

Kompetensi

  • CIG4E3 - PENGOLAHAN CITRA DIGITAL
  • DAI4E3 - CREATIVE WRITING
  • CII4F3 - PEMROSESAN CITRA DIGITAL
  • CPI4F3 - PEMROSESAN CITRA DIGITAL
  • VD31B3 - Naskah Periklanan

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