This book indicates how to use the concept of a nudge on your own
decisions. It describes and illustrates several different types of personal
nudges that can help you make better decisions. These nudges are based on
clearly defining the decision that you face, thoroughly articulating what you
want to achieve by making that decision, creating better alternatives to
consider, and deliberately identifying more desirable decisions to face.
Personal nudges are applicable to all of your decisions.
Near the end of their book, Thaler and Sunstein state: “One of our main
hopes is that an understanding of choice architecture, and the powers of
nudges, will lead others to think of creative ways to improve human lives in
other domains.” 3 I believe the ideas in this book are consistent with this
desire.