This book will explain Salesforce's functionality within the context of business use cases for
end users and admins. The book has been divided into three sections. The first section will
take a deep dive into sales, services, and marketing and explains how users in these
departments can utilize the Salesforce CRM to maximize efficiency and provide a 360-
degree view of constituents.
This book is for anyone interested in learning Salesforce as a user and/or as an admin. No
prior knowledge of Salesforce is needed. We assume the reader has a basic understanding
of sales, services, and marketing business processes.