Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

Leon Schjoedt

Informasi Dasar

41 kali
20.21.1258
658.872
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Subjek

ONLINE MARKETING
 

Katalog

Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories
978-3030434526
224p.: pdf file.; 3 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Leon Schjoedt
Perorangan
 
 

Penerbit

Springer
New York
2020

Koleksi

Kompetensi

  • BAH3H3 - E-BUSINESS
  • EBI4D3 - EKONOMI DIGITAL
  • KBI4I3 - BISNIS DIGITAL
  • CII6B3 - PENGANTAR INFORMATIKA MEDIA
  • CII6B3 - PENGANTAR INFORMATIKA MEDIA

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