Case Studies on Social Marketing: A Global Perspective

M. Mercedes Galan-Ladero

Informasi Dasar

20.21.1204
658.8
Buku - Elektronik (E-Book)

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Subjek

MARKETING MANAGEMENT
 

Katalog

Case Studies on Social Marketing: A Global Perspective
978-3-030-04843-3
254p.: pdf file.; 5 MB
English

Sirkulasi

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Tidak

Pengarang

M. Mercedes Galan-Ladero
Perorangan
 
 

Penerbit

Springer
New York
2019

Koleksi

Kompetensi

  • BM62B4 - MANAJEMEN PEMASARAN
  • EBI2H4 - MANAJEMEN PEMASARAN

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Ulasan

tempatkan teratas: rasio terbesar/ terbanyak disetujui/ terbaru
  Social Marketing 16 July, 2020
imanhasbi – IMANUDDIN HASBI
Buku terbitan Springer termutakhir
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  Social Marketing 16 July, 2020
imanhasbi – IMANUDDIN HASBI
Buku terbitan Springer termutakhir
0 komentar.
anda harus sign-in untuk memberikan komentar
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