Digital Marketing Strategy, Implementation and Practice, 7/E.

Dave Chaffey

Informasi Dasar

20.21.1093
658.872
Buku - Elektronik (E-Book)

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace

Subjek

ONLINE MARKETING
 

Katalog

Digital Marketing Strategy, Implementation and Practice, 7/E.
 
965p.: pdf file.; 19 MB
English

Sirkulasi

Rp. 0
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Tidak

Pengarang

Dave Chaffey
Perorangan
 
 

Penerbit

Pearson
New York
2019

Koleksi

Kompetensi

  • SI652024 - E-COMMERCE & IT BUSINESS
  • MTH502 - MANAJEMEN BISNIS TIK
  • TTI6B3 - MANAJEMEN DAN BISNIS TIK
  • TTI6M3 - MANAJEMEN BISNIS TELEKOMUNIKASI DAN DIGITAL
  • ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL

Download / Flippingbook

 

Ulasan

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  sekolah 7 September, 2021
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