This book is a comprehensive blueprint of the Five
Ps of Marketing (www.The5Ps.com): Product, Packaging,
Price, Promo, and Place. Using the Five Ps
presents you with key strategies and principles to
deliver “must-have” solutions for your current and
future business needs.
Inside are several strategies for anyone who
wants to learn how to identify, create, and deliver
a hi-tech product or service that will be purchased
by a critical mass of people. It presents the
techniques and end-to-end process to produce a
profit from products and services. The essence of
this book is that it takes old principles, updates
them to the current environment, adapts them to
technology, and, most importantly, explains how
they can be put to work to deliver respectable
market share and strong profits…with integrity.
It is a comprehensive guide to deliver a winning
solution—from concept to profit.