This book presents a new era where the main force for
social change, research, education, economic betterment,
and even employee happiness is the global enterprise.
So many businesses today are “global,” though
often with conflicting priorities and potential civilization
clashes. Companies may operate in a practically
borderless world, seeking ideas and talents globally, but
without proper knowledge and preparation, it is one
endless struggle.
Inside, you’ll learn many global business-related issues
ranging from historical matters to the realities of
the 21st century—from local cultures to global organizations
and from political, legal, and economic topics
to accounting, finance, marketing, and management
perspectives. This book directs your attention to critical
business challenges in addition to the need of corporate
governance at all levels. These issues include how
it all relates to the environment and the structure of the
corporation.
Whether you’re already out in the CEO world, or a
student in upper-level undergraduate or graduate study,
or executive education, this book gives you numerous
combinations of how-to-do projects with philosophical
perspectives of a new and challenging era.